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#SAVELACOUGARS
THE EFFORT
It takes a village to save our local cougars—and to build potentially the largest wildlife crossing in the world! The wildlife crossing at Liberty Canyon is a public/private partnership. The core project team, which meets regularly to discuss the planning, design and engineering, along with the fundraising and educational activities, includes representatives from local, state, and national agencies and organizations—Caltrans, the National Park Service, the Santa Monica Mountains Conservatory, the Mountain Recreation and Conservation Authority, the Resource Conservation District of the Santa Monica Mountains, City of Agoura Hills, and the National Wildlife Federation—along with local and state elected officials.
The #SaveLACougars campaign, dedicated to raising funds to support the effort, along with conducting the educational activities and public engagement around the project, was founded by a partnership of the National Wildlife Federation and the Santa Monica Mountains Fund.
Liberty Wildlife Corridor Partnership
CALTRANS is the largest transportation agency in the nation and manages more than 50,000 miles of California’s highway and freeway lanes. The agency is responsible for the development, construction, and maintenance of the crossing.
Since 1980, the SANTA MONICA MOUNTAINS CONSERVANCY has helped to preserve over 75,000 acres of parkland in both wilderness and urban settings. The MOUNTAINS REC-REATION & CONSERVATION AUTHORITY is dedicated to the preservation and management of local open space and parkland. These two entities share joint oversight for the land the crossing connects, and will provide the long-term management of the habitat on the crossing.
The NATIONAL PARK SERVICE manages Santa Monica Mountains National Recreation Area—the largest urban park in the country—where the crossing is located. The agency also conducts the important study of mountain lions and other wildlife in the region.
The RESOURCE CONSERVATION DISTRICT OF THE SANTA MONICA MOUNTAINS partners with public and private landowners to restore native habitat, and to protect and create green space and corridors for sensitive wildlife. Their team provides critical expertise to the project for design, architectural services, and habitat restoration.
As one of the oldest and largest conservation groups, the NATIONAL WILDLIFE FEDERATION has 6 million supporters across the country and a successful track record of large scale conservation work, such as multi-million dollar projects in the Great Lakes or the Gulf Coast. The non-profit is responsible for conservation guidance and education, fundraising, and outreach for the project.
#SAVELACOUGARS
NWF TEAM
BETH
PRATT
NATIONAL WILDLIFE FEDERATION’S
CALIFORNIA REGIONAL EXECUTIVE DIRECTOR
Beth Pratt, National Wildlife Federation’s California Regional Executive Director, leads the #SaveLACougars campaign, and has worked in environmental leadership roles for over twenty-five years, and in two of the country’s largest national parks: Yosemite and Yellowstone. From working with wolves to bears, she says “nothing has inspired me more than helping to build this landmark crossing outside of Los Angeles to help save this urban population of mountain lions”.
She is also the author of the book, “When Mountain Lions Are Neighbors: People and Wildlife Working It Out in California” and featured the story of P-22 in her TEDx talk, “How a Lonely Cougar in Los Angeles Inspired the World”.
LAUREN
GILL
NATIONAL WILDLIFE FEDERATION’S
DEPUTY DIRECTOR
As a professional in education and communications, as a volunteer, an activist, and as an elected public school board trustee, Lauren works to further equity, foster coexistence, and expand the public good.
Lauren earned degrees in English and American Literature and in Religious Studies from Brown University. A Boston native, Lauren moved west to southern California to live among mountain lions, trading sculling on the Charles River for hiking in the Santa Monica Mountains, and is a proud member of the #SaveLACougars team.
JOAHNA
CERVANTES
NATIONAL WILDLIFE FEDERATION’S CA REGION
OPERATIONS MANAGER
Born and raised on the California coast and spending summers in the rolling green hills of Michoacán, México, Joahna Cervantes developed a passion for exploring nature and a commitment to wildlife conservation. As an Operations Manager, Joahna leads the operations and financial systems for the National Wildlife Federation’s California Region, which includes #SaveLACougars. Before joining the NWF, Joahna managed programs at various research centers and nonprofits, such as the Center for WorkLife and Girls Inc. of Alameda County. In addition to her passion for wildlife conservation, she has a background in equity advocacy and research and hopes to incorporate her experience in her role with NWF. She received her B.A. in Political Science from Saint Mary’s College of California in the Bay Area.
When she isn’t in the (virtual) office, Joahna soaks up the sun at local beaches and hiking trails, visits new cities, explores fitness classes, and hangs out with her dog Duke.
COURTNEY
SULLIVAN
NATIONAL WILDLIFE FEDERATION’S
DIRECTOR, REGIONAL EDUCATION PROGRAMS
Courtney Sullivan (she/her) has been developing and managing programs that offer sustainable environmental education opportunities for communities for over twenty-five years. Courtney was born in Orange, California and then fell in love with nature on the shores of Puget Sound in Washington and then in Alaska – exploring the abundant environmental, outdoor, and cultural education career opportunities.
Returning to Washington in 2008, Courtney joined the National Wildlife Federation where she cultivates community stewards and education champions, advocates for conservation education policies, and works to build partnerships and coalitions to support sustainable environmental education in the Northern Rockies, Prairies, and Pacific region (WA, OR, HI, AK, ID, MT, ND, SD and CA too) as the Regional Director of Education and Engagement Programs. Courtney is dedicated to developing and supporting limitless opportunities for connecting families with nature, environmental education, and community stewardship.
YANIRA
CASTRO
HUMANITY COMMUNICATIONS COLLECTIVE’S
FOUNDER & CEO
Yanira M. Castro (she/her) is a communications professional with more than 20 years of experience in telling inspiring stories to audiences ranging from national television shows to leading digital channels. Inspired by a life-altering trip to the Arctic National Wildlife Refuge, as an Outdoor Afro volunteer leader for Charlotte, she knew that there was more she could do to tell untold stories. Stories people needed to hear.
Yanira founded Humanity Communications Collective in 2018 to inspire people with stories of joy and justice. The team, made up of amazingly talented women and people of color, is highly focused on digital engagement and storytelling, by reminding people to embrace technology, business and life in a way that focuses on people’s humanity.
Yanira loves to stay engaged and celebrate joy, whether that be with her husband of 20 years, her four children or her extended friends and family. She enjoys traveling the world, summit hiking, biking, enjoying everything that nature offers and elevating every hidden story she can find.
TONI
JOHNSON
HUMANITY COMMUNICATIONS COLLECTIVE’S
PARTNER & CHIEF CLIENT OFFICER
Toni Johnson, Social Media Strategist for #SaveLACougars and Director of Digital Engagement for Humanity Communications Collective, has a passion for creating memorable storytelling and meaningful connections through social media.
Before starting her career in Social Media Strategy, she studied Hospitality Management at Morgan State University in Maryland. From there, she successfully crafted a twenty-year career in leadership in the restaurant industry. Today, her joy is helping brands tell their stories through social media. Whether it’s to help raise millions of dollars for the construction of the awesome 101 Wildlife Crossing or creating to executing a grassroots community-focused campaign for locally owned businesses, Toni’s goal is to always connect the audience to the client’s purpose and foster a relationship between the two.
Toni’s interests include spending time with her favorite fur babies: Sparty and her nephew-pup, Bazooka. She’s in heaven on almost any island beach and can usually be found with a Cafe Americano or glass of Argentinian Malbec in her hand, depending on the time and type of day.
NADIA
GONZALEZ
PUENTE STRATEGIES
Puente Strategies is a boutique communication, media relations and creative partnerships practice that has overseen successful efforts across social impact spectrums – from conservation and environmental justice, to empowerment and equity in sports and education.
Ms. Gonzalez was born and raised in Los Angeles and founded Puente Strategies after 10 years of experience working in journalism, media relations and social impact program development. Prior to launching her practice, Ms. Gonzalez worked with Spectrum Sports Networks and in close collaboration with the Los Angeles Lakers, LA Dodgers and LA Galaxy media and community relations teams.
Before that, she directed community affairs efforts for a Major League Soccer team in Los Angeles and prior to that, she was part of the communications team for the Partnership for LA Schools, led by the former Mayor of Los Angeles, Antonio Villaraigosa. Very early in her public relations career, Ms. Gonzalez worked at the Los Angeles Unified School District at Univision KMEX TV Los Angeles and ABC Network News in Los Angeles.
MICHELLE
HANSEN
SAVE LA COUGAR’S
RETAIL & WEB STORE CONSULTANT
Michelle Hansen is lucky enough to have lived and worked in four national parks and currently lives at the South Rim of the Grand Canyon in Arizona. Prior to life in national parks, she worked for theme parks in Florida including Walt Disney World, Busch Gardens Tampa Bay and Kennedy Space Center Visitor Complex.
She puts her extensive retail and marketing expertise to good use as Project Desert View, with retail consulting and an online retail business, Desert View Vintage. Michelle maintains the #SaveLACougars webstore and has a lot of fun developing new products to support the fundraising goals of the campaign.
TARA CASTELUCCI
NATIONAL WILDLIFE FEDERATION’S
DIRECTOR OF PHILANTHROPY
Tara connects individuals with opportunities to invest in conservation and help protect wildlife and their habitats. Before shifting her focus to nonprofit work, Tara worked in sales and international business. Most recently, she raised critical funds for the nation’s first national park on the philanthropy team at Yellowstone Forever. Tara holds a B.S. in Communications from Ohio University and spent the summer after college working in Glacier National Park where she fell in love with the West.
In her free time Tara can be found hiking, paddle boarding and cross country skiing in the mountains. Tara and her partner, Willie, have two very spoiled tortoiseshell cats they rescued from a box on the side of the road.
Tara always enjoys visiting with fellow wildlife enthusiasts, so please don’t hesitate to reach out to her.
BRIAN
DULSKI
NATIONAL WILDLIFE FEDERATION’S
SENIOR DIRECTOR OF INDIVIDUAL PHILANTHROPY
Brian Dulski is the Senior Director for Individual Philanthropy, partnering with the National Wildlife Federation’s most dedicated supporters to match their philanthropic passions with organizational priorities. Brian started with the Federation in 2008 and spends much of his time on the road visiting with Federation donors while working to recruit new supporters to the cause.
Brian holds a B.A. in Economics from Allegheny College and MBA from McKendree University and works from a home office outside of St. Louis, Missouri. Married since 2004 to Anne Dulski, Brian has two children, Enola (2009) and Charles (2010), and enjoys coaching baseball and playing softball, but would always prefer to be out taking a walk in the woods with his two canine companions Maggie and Ruby.